3/30/2023 0 Comments Token creator![]() ![]() She told people that if they had a certain amount of her $ALLIE coin, they would gain access to an exclusive Discord group that would enable them to communicate with her and get access to her anytime. A creator, say Jane Doe, would create a token named after them or after their brand, Their audience could then acquire these tokens, either by being granted some as a reward for engagement or other actions taken on any of Jane Doe's platforms or by purchasing some directly from Jane Doe.įor example, gamer and streamer Alliestrasza had one of the first coins out there. For the remainder of this article, however, we're going to stick with social token for ease of understanding.Ī social token is, at its core, a separate and independent economy based on digital ownership. These terms are basically interchangeable and people can choose which term suits them. You may have heard several other terms being tossed around- social token, creator coin, community tokens-they all mean the same thing. One question we're starting to hear a lot when it comes to social tokens is why should marketers bother? Before we address that though, let's talk about what social tokens are. ![]() For more about Joe, scroll to Other Notes From This Episode at the end of this article. This article was co-created by Joe Pulizzi and Michael Stelzner. In this article, you’ll discover what social tokens are, how they work, and why they’re important to the future of business. ![]() Are you wondering what creator coins are? Are you thinking of starting your own token? ![]()
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